Image alt texts the text that appears when images are not displayed on your website. While it’s primarily a way for you to describe the content of images when they don’t load, or when website visitors are using a screen reader, choosing the right image alt text is a vital part of on-page SEO. When a search-engine crawler reads your site, they’ll be able to parse these HTML attributes faster than the image file as well.
Writing image alt text is a pretty straightforward affair, but it’s easy to overlook or to do poorly.when a reader lands on your site and the image isn’t displayed, or when they’re using a screen reader to parse the page, they’ll understand what the image displays even without seeing it.
You should always try to include the keyword in your image alt text as well, but in a way that doesn’t pull focus away from the accessibility value of the alt text itself.
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