Use target keywords to name video files
First, use the SEO tool to identify keywords that you’d like your video to focus on. Place the keyword identified in the video file before uploading it to YouTube.
Optimize video description
According to Google, the official character cap for the YouTube video description is 1,000 characters. You can use the space effectively, but remember that the user is here to watch a video not to read an essay.
If you choose to write a longer description, keep in mind that YouTube only displays the first two or three lines of text — around 100 characters.
Categorize your video
After you upload a video, you should categorize it under “Advanced settings.” Selecting a category is another way to associate your video with related material on YouTube, so that it winds up in different playlists and is visible to more people who identify with your audience.
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