Search Engine Optimization (SEO) is a means of increasing the visibility of the website through non-paid forms of advertising. It is used to increase traffic to a website by improving a website’s rank in a search engine’s search results.
And Search Engine Marketing (SEM) is again a means of increasing the visibility of the website through paid forms of advertising. Ad Sense, Social Networking, Pay-per-Clicks are examples of SEMs. In a broad view, we can say that SEO is a part of SEM. SEM includes SEO as well as other search marketing tactics.
No comments:
Post a Comment